Last year, Sanrio unveiled Hello Kitty’s strawberry-eared superhero alter ego, Ichigoman (‘ichigo’ means ‘strawberry’ in Japanese).
According to official canon, Hello Kitty transforms into Ichigoman when she raises her strawberry smartphone into the air and, together with a crowd of enthusiastic supporters, shouts “power the kitty!” with the force of several million hertz.
As Ichigoman, Kitty uses her strawberry powers to fight monsters and other evils born from the hearts of the wicked. She’s also known to do quite a number on consumer’s wallets.
Now, after a year of going solo, Sanrio has finally given Ichigoman a partner to fight crime with: Darkgrapeman, a sidekick whose passion for justice is matched only by his fetish for latex.