Even if you’re not a fan of McDonald’s burgers, fries, or food offerings of any kind, you have to admit the fast food chain knows how to make a pretty tasty shake. Thick and creamy, sipping on a McDonald’s shake can instantly bring back those feelings of happy contentedness you felt as a child, and in Japan part of the reason might be that the experience is designed to make you feel like a baby sucking down a meal of breast milk.
As a leading purveyor of fatty fast food, McDonald’s is certain to have its share of detractors. It seems every time we run a story about the golden arches, commenters are all too quick to point out how the fast food restaurant’s offerings tend to be on the less healthy side (to put it diplomatically).
But even among McDonald’s more ardent opponents are those who would admit that its fried apple pies were pretty darn good. It’s perhaps that crowd that a beleaguered McDonald’s Japan is trying to appeal to with their new anko bean paste pies.
Many of my guy friends who have been to Taiwan came back raving about how cute Taiwanese girls are. We know that Kaohsiung is the place to visit if cute 2-D girls are your cup of tea, but if you would rather interact with real girls, McDonald’s is perhaps the most convenient place to try your luck.
If you remember, McDonald’s in Taiwan has a glorious track record when it comes to cute girls since their staff started cosplaying in maids’ dresses, sailor uniforms, and other outfits since 2013. Among the sea of adorable McDonald’s female staff, however, net users have been raving over a particular young lady, whom they think is the “cutest McDonald’s goddess in Taiwanese history”.
See more photos of this doll-like beauty after the jump!
It’s no secret that McDonald’s Japan has been on a slippery slope following several food safety scandals in recent years. In 2014, the fast food giant reported its first annual loss in 11 years, which amounted to 21.84 billion yen (around US$176 million).
In an effort to restore trust and reaffirm their commitment to quality assurance, the fast food chain recently fitted out two stores in Japan with an “open kitchen” design, allowing customers to get an inside view of operations to see just how orders are made, from start to finish.
But will this be enough to bring customers back to the golden arches?
Another slow news day, another bird-themed Japanese Twitter picture making the rounds.
To put it lightly, Japan’s major cities have a bit of a pigeon problem. According to Japan’s National Institute for Environmental Studies, the pigeon (or, holy crap, technically the “feral rock dove”), is an invasive species to the Japanese mainland that now inhabits essentially every speck of land, including, even, some distant islands belonging to Japan.
As with invasive pigeons in other cities throughout the world, Japanese pigeons have largely adapted to an urban environment, losing their instinctive fear of humans, nesting in and among buildings and, apparently, even frequenting McDonald’s.
Around the world, fast food chain McDonald’s prides itself on its trademark menu, designed to feed the needs of busy customers on the go.
For one night only, though, the giant company will slow down the pace by taking a step into luxury dining, with a special multi-course meal that includes a platter of patties, a vichyssoise made from French fries and a gelée made with McDonald’s vegetables.
McDonald’s Japan has seen its profits tumble over the last year especially, mostly due to safety concerns after tainted meat was found to be have been used in some of its products. The situation is not nearly as dire over in Europe, but if the following tweet is to believed, it seems McDonald’s staff in France could work on their food presentation skills.
When I was a kid, I loved it when my parents would take me to a McDonald’s drive-through because back then I found it incredibly fascinating and fun that you could order food from inside a car by talking to a box, and then drive around the corner and receive your food from a person in a small window. I even asked my mum if I would be able to order at a drive-through stand on my tricycle, or on foot. Obviously, the answer I got was no.
How times have changed! Now cyclists can pedal into a McDonald’s drive-through stand, and the best part is, their food comes in a neat packaging designed specially for transportation on bicycles!
Some weeks ago, we saw how the McDonald’s fans in Korea professed their love for the Big Mac with their humorous and refreshing performances of the Big Mac Song. But sometimes the best way to express your ardent feelings is by serenading your object of affection with a heartfelt love song.
The creative masterminds behind McDonald’s Hong Kong’s recent advertising stint came up with a ballad that serenaded the franchise’s iconic burger and won the hearts of Cantopop fans at the same time! Hear it after the jump!
McDonald’s Japan has been kind of hit and miss with its strategies in the last couple of years. And just when they start doing a few things REALLY right (complimentary socks and free smiles!) they come up with another concoction that’s got netizens dry-heaving.
This time, the offending item is the “healthy” chicken veggie patty burger, aka the “Mogumogu Mac” (mogumogu is an onomatopoeia that means chewing), which is designed specifically for kids.
In my more formative years I worked the counter at McDonald’s. It was an okay job for someone with no prior work experience and helped to support my SNES habit. However, the one thing I hated was when a customer approached the counter and would ask for a “free smile” because it was written on the menu.
It had gotten to the point that I could tell the look on a customer’s face before they even opened their mouth to ask for my worthless grin. And so, I’d give them that “oh you” smile as if I hadn’t heard the joke a thousand times before and a little bit of myself would die inside.
Now a whole new generation of Japanese youngsters will get to have that same experience as McDonald’s Japan announced the return of zero-yen smiles to their menus at all stores all day long.
We have said it many times: 2014 was not a good year for McDonald’s in Japan. Ever since being involved in an expired chicken scandal last summer, the Japanese public at large has held a grudge so deep against the restaurant you’d think Ronald himself left a flaming bag of dog poop on everyone’s doorstep and keyed their cars on his way off the premises.
Now as the new fiscal year in Japan begins we can see that this anger wasn’t limited to mere online whining either. Japanese people seem to have united and hit McDonald’s where it hurts most: the bottom line.
In an announcement on 16 April, McDonald’s Holdings Company Japan President Sarah Casanova announced that the company currently sits on the largest deficit ever at a super-sized 38 billion yen (US$319M).
In case you hadn’t heard, McDonald’s hasn’t been doing too well in Japan recently. After the drubbing it took in sales last year, it seems that no one here likes their commercials or even their new products. It’s almost enough to make you feel bad for the multinational fast-food chain! Almost.
So, what do you do when no one wants what you’re selling and they openly mock your commercials? Well, we’re not sure what most companies would do, but it looks like McDonald’s Japan has decided to send their emissary of heart disease to try to cultivate some good will in Yoyogi Park. We’re not sure a clown will be enough to get anyone to eat a Big Mac, but at least you’ll get the opportunity to take a picture with the creepy fellow.
McDonald’s Japan recently launched a limited time menu option called the teriyaki chicken and egg with Seto lemon sauce. The Seto Inland Sea is famous in Japan for its warm climate and top-notch citrus, so you would think a Seto lemon sauce would put the already popular teriyaki chicken and egg into stratospheric levels of demand.
That doesn’t seem to be the case, though, and the culprit may be McDonald’s own commercial, which viewers are calling “dirty” and “gross”.
If you’re a foodie who dreams of eating at Michelin and Zagat rated establishments, perhaps you’ve also fantasized about saying to the Maitre d’ at a fancy restaurant, “Can I speak with the chef? I’d like to thank him/her for a superb meal.” Granted, such a dining situation may not come up very often, but what you may be able to do more easily instead is to order “whatever the chef’ recommends.”
And that’s exactly what our RocketNews24 Japan staff decided to do at a series of restaurants, the first one being none other than…McDonald’s! Now, we’d like to think that all people working in a kitchen, whatever the type of restaurant, actually want to serve tasty food, and to that end would likely have a definite opinion on what they would most like customers to try. So, asking for the chef’s recommendation should result in a more than satisfying meal, right? Well, we were certainly excited to find out what the recommendation would be at one of the world’s best-known fast food chains!
It’s no secret that McDonald’s Japan has been enthusiastic about collaborating with various anime and character franchises to come up with goodies for children. In the past we’ve seen toys featuring Pokémon and Yokai Watch, as well as Pretty Cure, Super Mario and Transformers, among others, being offered with their Happy Meals, and kids certainly seem to be, well, happy with their Happy Meals, since almost 100 million of these sets are apparently sold in Japan each year.
This month, none other than Doraemon, the time-travelling blue cat robot, makes an appearance as six different Happy Meal toys, and they definitely look ready to delight children across Japan!
The once mighty fast food chain McDonald’s has fallen on hard times in Japan lately, suffering a heavy blow when it become entangled in an expired meat scandal about a year ago.
Although other establishments were also implicated in the problem, the public in Japan seems to be holding an especially big grudge against the golden arches. On 9 March, the company announced that Japanese sales were down 28.7 percent from the same month in the previous year.
In response, McDonald’s Japan is looking to improve its customer service and restore public faith in the company. How? By releasing a new app for smartphones that will allow customers to lodge complaints with more convenience and speed than ever before!
Much like the rest of the world, fast food in Japan is a war of franchises trying to one-up the other. When McDonald’s announced it was getting rid of large-sized fries, Lotteria announced they’d give customers “whatever size they wanted.” When McDonald’s was struggling with the morning crowd, Mos Burger seized the opportunity to strike by offering a traditional Japanese breakfast.
Now that Mister Donut has upped the ante by rolling out a strawberry-chocolate-marshmallow pizza, McDonald’s has answered back with its new strawberry whipped cream donut and shortcake. Who will emerge the victor? Well, so far, it’s looking pretty one-sided.
Usually, eating at McDonald’s is a pretty standard experience that doesn’t vary too much from country to country, beyond sampling whatever interesting local variant burgers are available, that is. It’s probably why nervous travellers often make a beeline for McDonald’s rather than opt to experiment with the local cuisine. However, eating at McDonald’s in Taiwan usually always guarantees a little extra entertainment to go with your fries – in the form of cosplaying waitresses! We’ve already reported about their maid costumes, kitty schoolgirl costumes, and sexy doctor and nurse costumes, and now we’re happy to report that Taiwanese Maccy D’s have gone all-American by adopting cheerleader costumes, as well! Join us after the jump for the pics!