Pretty much every major business in Japan had an awful financial year in 2011. Earthquakes, tsunamis, a nuclear disaster and the world economy being in dire straits will do that to a company. But at the end of the financial year, one business did something that no others could- posted a record profit. That company was hamburger chain McDonald’s.
Maybe it’s their genuinely impressive customer service. Maybe it’s the fact that they offer their food at such low prices. Maybe it’s the fact there is seemingly always some kind of a freebie up for grabs or discount offer to be taken advantage of. With coupons available all over the internet for McDonald’s restaurants in Japan, the sight of customers flashing smart-phone screens at staff or holding their mobile phones over electronic readers is extremely common. This coming weekend, however, no amount of trawling coupon websites will pay off quite as much as a trip to the store itself. Read More