The award-winning “Share a Coke” campaign launched in Japan last year with bottles that invited consumers to share a memorable song, connected with a particular year, with a friend. Now, name-printed bottles – a part of the campaign that’s already launched in different countries around the world – have made their way to Japan. In grocery stores around the country, you can happily root to the back of the chiller cabinet looking for a Coke with you or your friend’s name on it (if you have a Japanese name, that is!).
And it seems some bright sparks have hit on a brilliant money-spinning idea off the back of this: collect the names of all the members of a pop group, and sell them on online auctions. A set of Coke bottles with the names of all five girls from idol group Momoiro Clover Z, printed complete with -Z suffixes, has sold on Yahoo Auctions for 15,000 yen (US $150).