Hear the stench of fermented soybeans, herring.
Now, there are two new awesome pizzas on the menu: Ramen Noodle and Natto Okonomiyaki. And that’s not all – both items are being offered as part of a collaboration using local ingredients that hark back to the 1960s. Available from Aoki’s Pizza from September 10, this is an opportunity that’s not to be missed!
Dear Taco Bell Japan,
I’m writing this open letter to first welcome you back to Japan, but also to warn you of a great danger that lies ahead.
When you first announced you would open in Shibuya I was among those who felt that warm feeling of an old friend returning. And even though there were a few hiccups with your grand opening such as the lack of beans and “supreme court tacos” on your online menu, I had faith Taco Bell would rise to greatness in Japan.
However, since then we haven’t really heard much from your restaurant, and that worries me. So, I’d like to present you with five ideas for uniquely Japanese tacos that will not only appeal to the local crowd, but be eye-catching enough to make your brand a name to remember. I even went ahead and actually made and taste-tested them for you!
Spend a while in Japan, and at some point you’ll no doubt encounter natto, sticky, stinky fermented soybeans that often get served over rice for breakfast. This polarizing food has its superfans and impassioned detractors among Japanese and foreigners alike, but if you happen to be in the former camp, you should know there is an all-you-can-eat premium natto pop-up bar in Tokyo’s Ginza this weekend.
Natto Boys (Natto Danshi) are a group whose sole purpose is to share the ancient and traditional Japanese food natto with the world. However, with its acrid smell and texture of an alien autopsy subject, those are some high hopes.
Already in about half a year, the Natto Boys have established a website featuring over 100 serving suggestions for the fermented soy beans to help promote the food at home. Now, they want to take the next step into the world’s second largest continent, Africa, and to do this they have turned to us for help via crowdfunding.
You know that feeling after you eat too much of something really delicious? When your stomach hurts and you’re filled with a curious mix of regret, pain and contentment? We reckon Yuka Kinoshita, Japanese competitive eater, knows that feeling well.
So, let’s watch a video of her making her way through 5.5 pounds (2.5kg) of rice and sticky natto beans!
Surfers could be at greater risk of developing an allergy to natto, a Japanese study has found. And the unlikely culprit is thought to be jellyfish stings.
Natto, the sticky fermented soy beans that are as as polarising as Marmite, is a traditional and common Japanese food. Allergy to natto is rare, but research from Yokohama City University Hospital suggests it could be more prevalent in people who spend a lot of time in the water and have been repeatedly stung by jellyfish.
Sometimes our modern lives lack conflict. Let’s remedy that today by having a massive fight about something that doesn’t really matter.
This week, we’re talking about the fermented soybeans known as natto, and there’s one question we need you all to answer: is this dish “nom” or is it decidedly “vom”?
Despite being slimy and smelly and stringy, fermented soybeans, or natto, are actually really good for you. We’ve spoken before about how even lots of Japanese people have to resort to special measures in order to stomach swallowing down a bowl of these stinky beans. So it’s no surprise that these US kids have such a hard time when they were presented with a bowl of natto for the first time.
Slimy, sticky, and stinky – natto is a triumvirate of all the things picky eaters are likely to find unpalatable. While these fermented beans are actually incredibly good for your health (being rich in vitamins and fibre), they’re nonetheless something that even most Japanese people don’t like eating. But now there’s a new miracle product which claims to make natto perfectly tasty and edible, even for die-hard natto haters.
Natto is an acquired taste. I mean this literally – people who have eaten the sticky, kind of stinky, fermented soybeans from childhood are more likely to enjoy it than those who first encounter it as adults. But it’s also what people euphemistically call “an acquired taste”, which is to say, a lot of people think it’s gross.
These adorable puppies don’t seem to mind the stink though, as they lick their bowl clean, wolfing down Japan’s most famously unpopular food. Yum!
Like most countries around the world, Japan has quite a few delicious foods, like sushi, tempura and sukiyaki, that really stand out. But as delicious as they are, these wonderful dishes are usually only enjoyed every once in a while and are by no means what a regular Japanese person enjoys for their meals on a daily basis.
Of all the meals, a typical Japanese breakfast is perhaps what people are most curious about since it’s the least talked about (it’s not like breakfast is usually served at your local Japanese restaurant, after all!). Are Japanese people still scarfing down traditional Japanese foods each morning, or have they switched to a simpler, more Western style of breakfast? Let’s find out!
One of Japan’s favorite summertime treats is a bowl of shaved ice, or kakigori, as it’s called over here. While the most popular and common flavors are things like strawberry, melon and lemon, every now and again someplace will get really creative, like the restaurant in Kyoto that’s offering shaved ice covered with whiskey.
So now that we have nightcap-style kakigori covered, how about the opposite: a bowl of shaved ice covered with the Japanese breakfast staple natto, also known as fermented soybeans?
There are plenty of Japanese foods that meet little to no resistance on the Western palate. Soba noodles and beef bowls tend to go down easily for new arrivals, and while the weirdness factor may take some time to get over, not too many people have complaints about the flavor of things like raw fish and cod roe.
There is, however, one hurdle in Japanese gastronomic assimilation that is so high that some people never clear it: natto, or fermented soybeans. Recently, we took on the notoriously challenging (and smelly) natto with the help of a powerful ally, honey.
Whether you love it or won’t go near the stuff, there’s no denying that natto is an important part of the Japanese diet. The fermented soybeans are notorious for scaring foreigners away with their pungent odor and sticky strands. If you’re someone who’s not convinced that natto could ever taste good, then keep reading: Japanese corporation Takara Tomy Arts has recently announced a new product that guarantees the ultimate natto dining experience. Introducing the new Natto Flavor Enhancing Machine.
While traveling in Iwate Prefecture recently, one of our reporters stumbled across a brightly decorated pack of instant ramen. Although first drawn by the buxom moe character on the front, it was the name – Rare Cheese Kimchi Natto Ramen – that made this a must-buy.
Natto, which is also known as fermented soybeans, is a dish well-loved by the Japanese for its high nutritious value. Recently, we introduced a restaurant which served all-you-can-eat natto, and this time we’re back with another great natto dining experience!
Ibaraki prefecture has opened a local goods retail store and restaurant, named Ibaraki Marche, in Tokyo’s Ginza. Natto is widely used in many of the local dishes of Ibaraki, so one can expect Ibaraki Marche to serve the best tasting natto.
Ms. Rinko, a reporter over at our Japanese sister site Pouch, headed over to the restaurant to try out their natto lunch.
Natto, also known as fermented soybeans, is a unique food hailing from Japan. The smell alone (often described as smelly feet or chemicals), not to mention the slug-like texture, are enough to turn even the most adventurous eaters away. But for some, natto is a delicious and healthy treat that is enjoyed daily.
A restaurant in the Setagaya ward of Tokyo is now offering patrons all the natto they can fit in their bellies for 780 yen (US $8.50). The all-you-can-eat natto lunch gives natto lovers a great deal on a delicious meal and natto haters a cheap way to challenge themselves to eat as much fermented soybean as they can before throwing up. Why would you want to do that? We don’t know, but now you can if you want to.
This site has covered some frankly ridiculous foods in the past. Who could forget our articles on deep-fried caterpillars, the 1050-bacon strip Whopper, or the bright blue curry challenge? But this is the first time we’ve covered something that actually made me throw up in my mouth a little.
A sandwich shop in Suzuka City, Mie Prefecture, has conjured up this ungodly creation and, even more strangely, it seems people want to eat it. It’s called the Natto-Coffee Gelatin Sandwich, and that is exactly what it is: natto and coffee gelatin slathered with whipped cream and plopped on some unoffending white bread. For those of you unfamiliar with natto, it is an extremely stinky and sticky food made from fermented soybeans. Yes, rotting soybeans.
Inexplicably, this sandwich has become one of the shop’s most popular items, leading the representative director Koji Suzumura to explain their motivation in creating this abomination. Read More
I’m sure we’d all like to think that our friends and loved ones smile whenever they see our names pop up on their phones, and that each text message or email appears alongside a cute nickname or something informal and loving. But if you caught sight of your better half’s mobile phone screen while you were calling them and “Stinky Soy Beans” popped up, you might not be too pleased.
Over at My Navi News Q&A — a service not unlike Yahoo! Answers which, as we saw yesterday, can yield some pretty interesting responses of its own — a 26-year-old woman in Japan shared her worries after discovering that her boyfriend had entered her name on his smartphone as “nattō: GM Free”, fermented soybeans renown and hated by many for their strong smell and extremely gooey texture.