In marketing, it’s important to deliver on the various components of the expectations you create. For example, if I advertise an apartment as having a toilet and shower, but after you move in you discover it actually only has one of those, you’re going to be pretty upset, right?

Likewise, we imagine a lot of people were excited when they heard about this video spreading around the Japanese Internet, where it’s been described with the lead-in, “The sexy ice cream stand girl in Taiwan that everyone’s talking about!” After all, ice cream and sexy people are two of the most popular things on the planet.

But it turns out that breathless description is only half-true.

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