You might think that middle-aged is synonymous with uncool, but middle-aged men in Japan, or oji-san, are currently something of a hot item.
Young Japanese women find a certain type of dorky oji-san to be “totes adorbs, yo” and are driving a boom in oji-san-related goods, including quite a number of apps featuring cutely crotchety oji-sans. Here are a few we’ve recently discovered.