When it comes to limited-edition beverages, Pepsi continues to rise to the occasion year after year. And just when we thought we’d seen the last of Pepsi’s seasonal releases for 2015 with their mystery-flavoured Halloween range, they go and announce a special Christmas present, with the release of a new Pepsi White Cola for this year’s winter season.
Among brands who like to get adventurous with the flavors in Japan such as Kit Kat or Häagen- Dazs, Pepsi is certainly one of the most prolific. Past Pepsi flavors have included cucumber, strawberry milk, and salty watermelon.
This time, everyone’s favorite alternative to Coke has unleashed a new flavor called Pepsi Ghost, especially for the Halloween season. They’ve really outdone themselves too, because for this limited-edition outing the special flavor is unknown.
So unknown, in fact, that even after drinking about a litre of the stuff I still can’t quite put my finger on it.
So, mint is an extraordinarily versatile, exceedingly summer-appropriate ingredient. It can add a refreshing bite to savory dishes, is the essential main ingredient in basically all of the world’s best ice cream flavors, and is the star of the show in that most refreshing of summer beverages, the mojito (without which would basically just be watery rum).
Mint is the miracle substance that makes Asia’s hellish, your-buddy-just-spontaneously-combusted-hot summers just the slightest bit tolerable; a fact that beverage and snack makers in Japan are finally catching onto, with each passing year seeing better and more diverse mint-infused offerings.
But lemon and mint? That’s the new flavor combo Pepsi is banking on to be the next big thing with its new “Pepsi Special Lemon Mint” drink offering, and we’re just the slightest bit wary.
About half a year ago, we took a look at a unique retelling of the Japanese folk tale of Momotaro, also known as the Peach Boy. Not only was it presented as a series of live-action commercials for Pepsi’s zero-calorie cola, it reimagined Momotaro and his animal companions (a dog, pheasant, and monkey) as gritty action heroes in a desperate fight against the ogre-like oni.
The commercials were so cool that they left many people begging for a full-length theatrical feature, and while a Momotaro movie is yet to be greenlit, the fourth video in the amazing series has been released, with an extra-long runtime and more awesome pyrotechnics than you’re likely to see in any other soda commercial.
There’s something about the heat and humidity that just makes you sleepy sometimes. With summer just around the corner in Japan, beverage company Suntory has a plan to keep you on your toes all day long: Pepsi Strong. More bubbles and more caffeine.
Say goodbye to your afternoons of droopy eyes and nodding off at your desk!
The story of Momotaro is one of Japan’s oldest folktales, but a lot of its elements seem a little silly. For starters, the hero’s name translates as “Peach Boy.” His companions are a monkey, a dog, and a pheasant, who he wins over by giving them some sweet dumplings in exchange for their help against the story’s villains, who all have outie bellybuttons.
Goofy as these details may sound, though, the core of the tale is absolutely epic. A young hero who harnesses the power of wild beasts, then sails into the heart of demon territory to rumble with them on their island fortress? In a world where every literary and comic character is a candidate to become a darkly stylish action hero (heck, even Batman’s gritty reboot is getting its own gritty reboot), why hasn’t someone revamped Peach Boy into something closer to Peach Man?
Actually, someone already has, but you won’t find the new Momotaro in theatres, and while you might catch him flipping through the channels on TV, you can’t find his adventures scheduled in the program guide. That’s because this amazingly awesome version of Momortaro is actually a series of commercials from Pepsi.
We’ve talked before about all the cool Kit Kats Japan gets, but the chocolate-covered wafers aren’t the only sweet indulgence with exclusive-to-Japan versions. Once a year or so, Pepsi releases a special flavor for the Japanese market, too.
This winter the soft drink maker is bringing back a popular hit from a few years ago, with the return of strawberry milk Pepsi.
A fridge with four delicious, thirsty-quenching Pepsis at the forefront? Think again! One of these things is not like the other, and we bet you had to take a second look to figure out exactly what was amiss.
While companies around the world have made all sorts of different versions of cola, the distinctive taste remains unchanged. So where exactly does the tart, sweet taste of your favorite soda come from? Thanks to a recent visit to a cola producer, a writer on Daily Portal Z found out more about the soft drink and shared his discovery with Japanese netizens, who were somewhat surprised at cola’s humble (and druggy) beginnings, but were left wondering about Coke’s secret recipe.
Living in Japan, it’s easy to miss the range of potato chip flavors available in one’s home country. Out here, the only flavors you can expect to get are salt, and consume (basically BBQ) with the occasional green onion flavor.
Never shy of a challenge, though, since last August China has had a new hit on its hands with a new local flavor that can’t help but surprise: Pepsi & Chicken!
On 31 October, the long-standing 59-year partnership between Pepsi Co and Thailand’s leading bottling company Serm Suk came to a close. As a result, Serm Suk launched a surprise cola blitz on the competition with a 300 million baht (US$9.8M) campaign for their own “est Cola”.
Since 2 November est Cola has set up strongholds in most major supermarkets and convenience stores across the nation. Also, in the short span of a month they were able to breach into what is considered by cola military analysts as the key position for victory – fast food soda fountain machines.
Pepsi will release a new cola in Japan that contains “fat-blockers” to help prevent the absorption of fat in the body. The secret to Pepsi Special’s fat-blocking power is dextrin, a fiber molecule that is said to prevent the digestive system from absorbing fat.
Anyone who frequents the Japanese convenience store beverage case has probably noticed that some bottled drinks occasionally come packaged with collectible figurine, some of which double for actual bottle caps.
“Japanese people love figurines, so what?” you say. Well did you know that the first character to ever appear atop a Japanese bottle cap was the thirst-quenching superhero, Pepsiman?
Say it with me now: ♪Pepsimaaaan!♪
We’ve previously reported to you on Gundam-themed products that you can wear (without looking geeky), or eat in the form of green tofu. And now, there’s going to be a Gundam product that you can drink! Fans of the popular Japanese anime will be delighted to hear that a new soda featuring Gundam images will be coming out in early August, and judging from the picture that has been released, the cans look awesome! Read More
The newest in a line of seasonal limited edition Pepsi flavors has been announced by Japanese distributor Suntory. Set to debut on 24 July is the red-colored Pepsi: Salty Watermelon. Hopefully this is as awesome as Pepsi: Pink was.
But after reading the announcement I had to do a double-take. The watermelon’s salty?
Summer is a competitive time for beverage companies, who duke it out to get those thirsty, hot customers. Actually, manufacturers (as well as regular people) are still contending this year with a lean, electricity-short summer, a season when the demand for power understandably goes up. Amid all these circumstances, those of you who yearn for an unsweet soft drink should have a crack at ‘Pepsi Black’, coming mid-June.