“End of the World” Survival Kit Selling Well in Russia

It has been revealed by Russia Now, a news blog that reports ‘beyond the headlines in Russia’, that people in the city of Tomsk, Western Siberia, are preparing for the end of the world.

The survival kit pictured above was put together by none other than a wedding planning company. Seems a bit morbid for a company that makes money on helping people plan their special day, but perhaps it’s intended to encourage couples to tie the knot before it’s too late?

The reason a survival kit is necessary in the first place is because of the rumour and Internet scaremongering surrounding the ancient Mayan calendar, which some allege puts the date of the end of the world at December 21st, 2012. On paper it does look kinda scary, all those ones and twos lining up like that, but really? That is just around the corner!

The president of the wedding planning company, Yurianna Shichogorewa, leapt at the chance to implement a new marketing strategy with this prophecy, coming up with the idea for a survival kit. Borrowing tips from a Mexican acquaintance, she was able to produce a kit in just two weeks.  Read More