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Yukio Ota is a legendary graphic designer in Japan. As the creator of the green “running man” pictogram that features on the nation’s emergency exit signs which have since spread to Europe, Canada and the Asia-Pacific, Ota is a frontrunner when it comes to developing images that convey a thousand words.
Now the designer of the exit sign is making headlines for his long-term project that aims to have the world using a universal language by 2065. Called the Lovers’ Communication System, or LoCoS, the standardised system based on pictographs has the power to overcome language barriers and revolutionise the world of communication as we know it.