As the third-largest gaming market in the world, with revenues surpassing US$15 billion in 2014, China has long been a coveted prize for global gaming giants. Yet, until recently, that prize has remained out of reach due to the Chinese government’s 14-year ban on sales of foreign gaming consoles. With that ban now lifted, Japan’s Sony is set to take the plunge into these uncharted waters.
Sony is spearheading its entry into the new market with the PlayStation 4 and PlayStation Vita, both of which will go on sale in China on March 20. This being the second planned release after a previous delay in January, Sony is pulling out all the stops with limited-edition models of both systems.