
After last year’s earthquake and tsunami in Northeast Japan disrupted global supply chains and halted auto protection, there were doubts over how long it would take Japanese automakers to get back on their feet.
Yet while Japan’s auto industry is still suffering from the aftermath of the disaster a year later, the three biggest carmakers—Toyota, Honda and Nissan—are rebounding faster than initially expected.
Perhaps as a display of this resilience, Honda has issued a manifesto to the world with its newest TV commercial that it won’t stand to be left in the dust.
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