The newest song to hit India is about an unprecedented topic: poop. The song was written by Shri, celebrated composer of the promo song for Life of Pi, and the animated video features hordes of poo piles assailing horrified people holding their noses and running for their lives. Now why is UNICEF involved with something that sounds like the plot from a niche B-movie horror flick?
While most people in developed countries take it for granted that they can find a functioning bathroom anytime they need one, that is not true everywhere. In developing countries like India, sanitation has not always kept up with exploding populations. It’s estimated that half the country’s residents defecate in public, leading to a daily addition of 65 million kilograms (71,650 tons) of feces in public places. Almost none of the poorest 20% ever have access to toilets and have no choice but to defecate outdoors.