Anyone who has spent time sitting in a Tokyo train knows that the Japanese love their cell phones. From junior high school students to elderly women, it seems that just about everyone is texting, surfing the net or, of course, playing games.
Needless to say, the mobile gaming market is a multi-million dollar operation in Japan and these days most of the profit is made by charging users for special in-game items or features used in free-to-play games, a business model known as ‘Freemium.’
However, the Freemuium model has recently come under criticism in Japan after a flood of complaints from parents saying that their children unknowingly ran bills of up to as much as ¥100,000—nearly $1,300 US—in in-game payments.








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