Usually being called a witch is an insult, but a Japanese beauty magazine reclaimed the word a few years ago and declared a new category of woman: “Beautiful Witches.” To celebrate the women over 35 that possess an almost “magical beauty untouched by age,” the fourth annual National Beautiful Witch Contest was held last week, with a 39-year-old housewife from Aichi Prefecture taking home the top prize in a Halloween-themed pageant.
Meet Little Witch Academia, the newest anime to pick up fans at lightning speed, both abroad and in Japan. Released on the Internet only a few days ago, on Friday, April 19, this 26-minute gem has already stacked up thousands of views and received an enormous amount of praise, particularly from fans outside Japan. The storyline is captivating (it’s about the school-life of a group of young witches-“magic girls”-studying at the Little Witch Academy), and the characters are so likeable that fans are already calling out for merchandise.
We’re predicting big things for the animation studio behind this work, so get on board before all the cool kids do and check out the entire clip, complete with English subtitles, after the jump.