Ah, the good old days! It seems like every generation longs for that time when they were young and all was right with the world. McDonald’s Japan is taking that feeling of nostalgia and cramming it into a hamburger with their freshly announced American Vintage campaign, taking us back in time with 1950’s diner fare, 1970s soul food and 1980s pop culture cuisine.
McDonald’s Japan has released delightfully old-timey posters for their American Vintage campaign. Take a look at this advertisement for “Classic Fry with Cheese”:
Three different series of the American Vintage campaign will be unveiled in McDonald’s restaurants across Japan starting with the 1950s American Diner menu on January 7:
▼ Diner Double Beef with Chicago-style steak sauce and mashed potatoes.
▼ Diner Honey Mustard with honey mustard, bacon, cheddar cheese and lettuce.
▼ Classic Fries with Cheese, served with a sprinkle of “Bacon flavor topping.”
Next on McDonald’s Japan’s trip to yesteryear is 1970s soul food, served from the end of January to the middle of February :
▼ Hot & Groovy Chicken
▼ Hot & Groovy Beef
Last up is 1980s Pop Culture from the middle of February until the beginning of March:
▼ American BBQ Chicken
▼ American BBQ Beef
If you’re hankering for what McDonald’s Japan deems to be a flavor of the past, then head on over to the Golden Arches for a healthy dose of nostalgia.