If there’s anybody in the world that loves a good non-scientifically supported personality or psychological measurement, it’s the Japanese. You’ve got the thoroughly debunked blood type indicator, Western-imported horoscopes, the “which way do you fold your arms?” test, the “how you like your meat cooked says a lot about you” test, and, of course, if you have sword-shaped fingernails, you’re a complete and utter psychopath.
Well, given Japan’s propensity for personality indicators as well as Japan’s affinity for adorable Disney princesses, it was only a matter of time before somebody mashed the two together to create a Frozen princess personality test. Jeez, why can’t they take all this superstition and just LET IT GOOOOOOOOOOOOOOOOOOOO!
Ahem. Anyway, Culture Convenience Club, the 80s pop band-sounding company that runs the Tsutaya chain of video rental shops and also distributes and operates the wildly popular T Point shopping point card, recently conducted an Internet survey where they polled 1,601 T Point card-carrying women – a nice round number – and asked their thoughts on the film’s two heroines.
To the company’s credit, this test at least asked participants a number of preference questions and averaged responses to draw a connection between which princess a respondent liked and what things were important to them, rather than just willy-nilly assigning a personality type.
The survey found that about 57.6 percent identified with Elsa, and 42.4 percent with Anna. Those that identified with Anna were more likely to be morning people and put more importance on love than work. And get this: Those identifying with Elsa – the ice queen of the film, remember – were more likely to prefer winter over summer!
Culture Convenience Club concludes, then, that Anna types are those that prefer mornings, summer and love, and Elsa types prefer nights, winter and work. That sort of, almost, kind of, if you don’t think about it too much, jives with the personality types of the princesses in the film, maybe.
And that’s the story of how Tsutaya used a flimsy personality test to sell people DVDs of Frozen – which, what do you know, was released the day after the company announced the survey results.