Japan is home to some of the strangest collaborative promotions you will ever find. There’s been everything from Mountain Dew combining powers with a chip company to convenience store teaming up with a menstruation website. Many times the promotions are endless and maybe even seem pointless! But the new collaboration between Docomo, the cell phone company, and Lotteria, the burger shop, is a month of blood clot-forming, salt-coma inducing greatness. This campaign is going to make people who like to talk on their phones and also people who like to stuff their face with French fries very, very happy!!!
Beginning on July 24 and lasting until August 31, customers at Lotteria can buy a medium French fries at 270 yen (US$2.66), or a combo that includes a medium fries, and get all-you-can-eat French fries for 60 minutes! That’s a French fry lover’s dream! It goes by the dynamic name of “potehodai x kakehodai campaign”. The term hodai 放題 means “all you can…whatever”. So, in the case of Lotteria, it’s all-you-can-eat potatoes, which might have you asking the question, where is the closest Lotteria???
▼Fork and knife show the way!
Lotteria’s French fries are quite famous, as they can be served with different flavors and dipping sauces (including chocolate in the past). One wonders though if Lotteria is underestimating the popularity of this campaign. We are talking about unlimited fries for a whole hour! We hope they have ordered enough supplies to serve the masses!
What does this have to do with Docomo, Japan’s leading mobile phone provider, you are asking? The cross promotion is letting everyone know about Docomo’s all-you-can-talk plans. For a flat rate, you will be able to make all the domestic phone calls you want! If you plan to make any calls outside of the Docomo network, you will definitely see some savings if you switch to this new plan!
Some may see the flaw in their cross promotion, as it would be difficult to talk on your phone when your mouth is full of delicious, salty fries. And, if you are talking all you want on your phone, you are wasting the limited precious fry eating time! However, if you get unlimited calls, we guess you are free to use those calls in any way you like. Maybe, forcing your friend to listen to you eat French fries for an entire hour, for example!
▼Receipt necessary to confirm you actually bought the fries or a set when going for seconds, thirds, fourths, etc.
McDonald’s may be bringing back their “any size fries for 150 yen” campaign (US$1.48) for the summer, but it’s hard to deny the allure of all-you-can-eat fries for 270 yen. The “summer potato wars” is going to be a fierce battle, which side are you going to support?!?
See you on the fry side!