After four months of development, Japanese online retailer Felissimo has finally captured the scent of a cat’s forehead in a bottle.
The cat-loving folks over at online retailer Felissimo have delighted us in the past with an adorable kitten lingerie collection and even little feline futons but their latest release may just be their most unusual yet. It’s a 100-millilitre (3.4-ounce) bottle of fabric water filled with the fragrance of fluffy cat foreheads. You read that right.
Called the “Moho Mohu Odeko no Kaori Fabric Water” (“Fluffy Forehead Fragrance Fabric Water”), the product was developed using information received from customer survey responses. When asked to describe the scent of a cat’s forehead, a surprising number of respondents likened it to “the smell of sunshine”; “a futon that’s been dried in the sun” and “sweet bread”.
The head of Yamamoto Perfumery took the job of recreating the scent quite seriously, spending time sniffing the foreheads of furry felines at cat cafes to check the similarity between fragrances. After four months of testing and development, the fabric spray has finally been released.
▼ No news as to whether the cats had been eating sweet bread while lounging on futons laid out in the sun.
The fragrance has been described as a delicate scent that’s both sweet and aromatic. Designed to be sprayed onto fabrics, the product retails for 1,293 yen (US$10.60) and is perfect for freshening up cushions and blankets.
Felissimo suggests the best way to enjoy the fragrance is with their lineup of kitty head cushions, available in three different colours for 3,125 yen each.
Spray the oversized kitten’s forehead with the cat-scented fabric water and bury your head in its fluffy cuteness. Instant stress relief!
Sadly, Felissimo is not currently shipping orders for the fabric spray overseas. If you’re a cat owner, though, count yourself lucky—you’ve got the real thing to hand; in fact, your furry friend might just be sitting on your computer demanding your attention as we speak.
Does your cat’s forehead smell like sunshine? Sweet bread? Roses? Fish? Let us know in the comments section below!