Say hello to the world’s first sakura-flavoured energy drink from Red Bull.
If you ever wanted a pick-me-up to get you through the hanami (cherry blossom viewing) party season, Red Bull’s got you covered this year with an appropriately themed beverage. Simply called “The Spring Edition”, the sakura-flavoured energy drink comes in a pink-and-silver can and will be available all over Japan in limited numbers from 16 February.
Retailing for 190 yen (US$1.60), the eye-catching product will be released just ahead of the cherry blossom season, which generally runs from mid-March through early April on the mainland.
▼ Cherry blossom celebrations can be all-day affairs, with colleagues, friends and families all vying for a space beneath the blossoms.
For those who want a taste of energising pink blossoms before the scheduled release date, a selection of convenience stores around the country will be carrying the product from 9 February, where it will be packaged together in a two-piece set with Red Bull’s grape-flavoured Blue Edition, which was released in October last year.
▼ The pink and blue cans will appear in a “Valentine’s Assortment” set. Because nothing says romance like “Here, drink some energy”.
Here’s what Japanese readers had to say about the upcoming release:
“Full speed to diabetes”
“This looks delicious”
“This will end up in the bargain bin”
“I can’t wait to try this!”
“I’ve never liked any type of sakura-flavoured drink, so I’m sure I won’t like this”
“The pink design looks great but sakura flavour sounds disgusting”
“I wonder if mixing the blue and pink drinks together will give you the strongest effect?”
With reader opinions divided, it will be interesting to see how this fares on the Japanese market!