So brilliant it doesn’t even seem fair.
Japanese society places the responsibility for calorific intake squarely on the individual eater. As such, there’s no significant backlash against fast food outlets offering tasty yet high-calorie menu items, because it’s up to customers to treat them as occasional indulgences and resist the temptation to eat them every day.
Sometimes, though, the temptation is especially strong, and we think it’s going to take a considerable act of willpower to keep from making a habit of eating the upcoming addition to the McDonald’s lineup in Japan: chocolate-covered French fries.
While this is the first time for McDonald’s to so blur line that separates side orders from desserts, the fast food giant isn’t being timid in its new venture. As a matter of fact, it’s boldly drizzling two different kinds of chocolate sauce, normal and white, on the fries to give them a powerful portfolio of salty, sweet, and creamy flavors.
The McChocolate Potatoes, as they’re officially known, go on sale January 26 for 330 yen (US$2.75) at McDonald’s locations across Japan. If you can’t imagine making a stop at the Golden Arches without picking up a burger, you can swap the chocolate fries for the regular ones in the chain’s value meals for an additional 60 yen.
Oh, and if you’re hoping McDonald’s will provide some sort of safety measure to ensure these don’t become a staple part of your diet, you’ll be happy to know that they’ll only be available for a limited time, with the chain scheduled to stop selling them in mid-February, likely soon after Valentine’s Day.